The most important marketing question: "So What?"
Today, it seems like all marketing techniques are the same. A representative lists off the product facts followed by a short shpeal on their "unmatched reliability" and finally, wraps up with a dramatic customer satisfaction story. But in all honesty, "So what?". What differentiates YOU from the company next door?
Find out more at http://search.sys-con.com/node/1038433
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