Asterisk Creative Client, Mitch Yellen, is making strides in a stagnant market

Colorado Springs, CO (PRWEB) August 22, 2009 -- In a time when most people are finding it difficult to afford life's daily necessities, Mitchell B. Yellen of Colorado Springs, CO is not only sustaining personal financial stability and planning for long-term wealth he is helping others to do the same.

Having 18 plus years of experience in the financial services industry, Yellen has had a chance to work with some of the best financial advisers in the business, study the mistakes and traps of conventional financial thinking and discover the true principles regarding what it takes to acquire wealth. After years of observing the devastation of fiscal misinformation, Yellen decided to forgo the traditional methods of financial planning and launch two advisory groups (Wealth Wonks and IBPro llc.) utilizing his own ideologies on ways to obtain wealth and consult with clients.

"People need more than a financial product," said Yellen. "They need to understand what wealth-building processes and enlightened strategies build true wealth. So many people with real wealth potential are still languishing in the shadows of traditional financial planning, however, we are blessed to have the answers these people need. It is my passion (and my calling) to lead others into this light that has so profoundly changed my life."

By establishing a personal relationship with each client and implementing customized strategies, the results desired are almost always guaranteed. Mr. Yellen sees financial planning as more than just a monetary projection. It's about helping clients understand the dynamics of various financial climates, pitfalls and wealth building as well as encouraging them to be their own bankers and invest in themselves. His expertise have helped everyday professionals as well as corporate CEOs and Presidents. "I found the services to be extremely helpful in planning long term growth and a secure retirement," said Dr. John Trowbridge, M.D. The President and CEO of Credit Union said, "It didn't take long to see that we could accumulate more wealth with better money management." Mitchell B. Yellen is well on his way to becoming one of the United States' premier financial planners.

Mitchell B. Yellen is the Founder and CEO of Wealth Wonks and IBPro llc. Information and resources regarding his companies and ideologies can be found on the Wealth Wonks and IBPro websites respectively http://www.wealthwonkspro.com/ and http://www.ibprollc.com/default.asp.

News From the Mecklenburg Times!

Social Media is not just for reconnecting with old friends. It is a tool to grow your business and create a greater footprint in your market. The article below explains that. Don't get left behind!

Full-time Facebooking

By Austin Light

CHARLOTTE — Twitter grew a staggering 1,382 percent in the last year. Since starting in 2006, it’s picked up more than 8 million users, according to Nielson Online. Facebook has attracted about 65.7 million users in five years.

With numbers like that, it just makes good business sense to be where the people are, said Brandon Uttley, hired recently by Charlotte marketing firm Wray Ward as the company’s first social media strategist. But that’s often easier said than done.

“Sixty percent of people that sign up for Twitter become inactive after 30 days,” Uttley said. “The LA Times found that that same percentage of people don’t even know what Twitter is…but you’re seeing more companies use it.”

Brandon Uttley, social media strategist, Wray Ward

Twitter is a Web-based communication system, using messages of 140 characters or less that are sent via phones or computers.

Accordingly to Uttley, the high drop-off rate comes from people knowing they should be on Twitter or other social media sites, but not knowing the lingo and culture associated with them. That’s where he comes in.

Uttley is part of a growing profession that helps companies monitor, use and market with social media. Their job description is simple — “connecting people to other people online” — but according to Jason Keath, a prolific Charlotte social media strategist and head of SocialFresh.com, it isn’t a simple task.

Keath maintains that social media management is fast becoming a full-time job as opposed to a low-priority task that can be passed off to an intern.

“I think it is as big as when e-mail came along,” Keath said. “Everyone uses e-mail; it’s expected. There’s etiquette, legalities, even laws associated with it. I think social media is going to be integrated like that into almost every business. Clients will start demanding it.”

Roy Morejon is the founder of B2WE, a social media marketing agency in Charlotte. He said businesses have three options: Hire one person full-time to manage it, hire an agency or third party to manage it, or use existing staff to figure it out.

“I’ve dealt with a lot of them, whether they need their hand held or I’m training a marketing manager in-house,” Morejon said. “[Social media] is not the same as traditional media. It’s more about conversation and less about campaigns.”

Uttley said a company’s best bet is to hire someone or use an agency.

“You can now have a presence in a lot of different places, and they are free or very low cost,” Uttley said. “So the biggest investment here is time.”

Keath maintains that even though social media services are free, businesses shouldn’t skimp on the time they invest to maximize on-line opportunities.

“A lot of people think it is free and they move to it to save money, but if you are going to do it correctly, you have to invest in it time-wise,” Keath said. “Can you afford to invest that time?”

Keath’s SocialFresh.com is working to increase social media awareness among businesses and help them develop skills to use it in a positive way. Social Fresh will host its first conference Aug. 24, a one-day event for marketing professionals with social media speakers from Rubbermaid, Best Buy and other companies.

“It’s quickly becoming a more legitimate industry. From people like myself that are individual consultants all the way up to large companies,” Keath said.

Duke Energy is among several Charlotte corporations hiring social media managers, including GMAC and Bank of America. Duke Energy is providing information through its Twitter feed DukeEnergyStorm, which keeps customers informed of power outages and restoration efforts.

“On Twitter, just from the anecdotal, we’ve got good replies back,” said Michelle Pearson, Duke’s social media director. “We’re still working to formulate where we go from here, and an important part of that is listening to our customers and other important people out there.”

As businesses attract more followers, more will be asked of them when it comes to interaction.

“If you join Twitter and just blast out a bunch of messages about yourself and your company, it’s going to fail,” Uttley said. “It’s about empowering the consumer…they have more of a say in expressing their opinions and getting feedback.”

Monitoring and responding to that feedback can take serious juggling skills, not just because some social media strategists are monitoring multiple platforms — Twitter, Facebook, blogs — but multiple accounts on those platforms as well.

“It’s a 24/7 job. My phone is constantly beeping with updates,” Morejon said. “The Internet doesn’t sleep and people don’t stop talking. You have to engage them and listen to them.”

The job, Keath said, is rewarding.

“It’s a rewarding career path because I’m more or less connecting people and helping people,” Keath said. “I consider myself an idea guy…It’s a great outlet for someone with a lot of ideas to help people.”

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Key to Sucess: A Solid Marketing Strategy

"Without a solid marketing strategy, you will have no blueprint to follow."

In order to create success for your business, you need a plan. Organization helps you know when to hire new people, what functions to attend, where to spend money, and how to better develop your business. Learn how to create an effective marketing strategy with advice from this article.

Visit http://www.examiner.com/x-12418-NY-Market-Research-Examiner~y2009m8d5-Planning-Your-Marketing-Strategy-Quickly-and-Effectively

9 Ways to Pump Up You, the Brand

With the stressful economic times, everyone could use a breath of fresh air when it comes to their branding strategy. Get yourself involved in the networking community through new means of communication. Focus on relationship building. And venture outside your comfort zone. Here are some tips and tricks to help you pump up your brand.

Visit http://webworkerdaily.com/2009/07/30/9-ways-to-pump-up-you-the-brand/

Twitter 101: How to be a better tweeter

Okay, we get it. Twitter is all the rage. But what are "good tweets" and how do you get in touch with the right people? Who do you follow? Check out this article for a little Twitter 101.

Visit http://www.examiner.com/x-14552-Providence-Social-Media-Examiner~y2009m7d30-Twitter-101-How-to-be-a-better-tweeter

Beating Negative Perceptions of Your Brand

Marketing and personal branding are key elements when promoting your business. But what happens when the going gets tough? Here are some tips to help you move past negative perceptions of your brand.

Please visit http://www.managementtoday.co.uk/channel/Finance/news/922812/mt-experts-top-ten-tips-beat-negative-perceptions-brand/

Add a Blog to your Website

This New York firm explains that having a blog on your website can greatly increase your SEO.

"Maintaining a blog is simple and easy once you get the hang of it," says Crisafi, "and it is an added feature that will, in time, help your online presence grow so that your business can grow too."

At Asterisk Creative we stress the importance of Social Media Marketing and the use of blogging. You can never do enough to connect with your consumer.

Read more at http://www.onlineprnews.com/news/3999-1249339284-new-york-web-development-firm-says-that-adding-a-blog-to-your-website-can-greatly-improve-your-search-engine-ranking.html

Having Doubts in Social Media Marketing?

If you need a little more convincing - here are some helpful hints from people in the field.

Please visit http://www.examiner.com/x-13133-Columbia-Internet-Marketing-Examiner~y2009m7d22-Social-media-tips-from-the-field

Just a Few Website Design Tips

Need some ideas to increase your sales? Start with a closer look at your website design. With the growing internet community, a website is more often than not a clients first look at your company. Create a positive first impression with some advice from this article.

Check it out at http://www.promotionworld.com/articles/internet/webdesign/090710-Website-Design-Tips-Web-Designers-Increase-Reputation-Sales

Seven Habits for Sucessful Email Marketing

Even if social media has seemingly taken over the networking community, the old stand by of email marketing should never be ignored. Research shows that companies are over-spending on email marketing simply because of minor mistakes. Here are seven tips that will help you save money and take full advantage of this networking tool.


Visit http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=14812&Title=Seven_habits_for_successful_Email_Marketing_revealed

A New Take on Social Marketing

Recently, all the buzz has been about getting your company out there through the likes of Twitter, Facebook, and blogging. But there is one thing we are forgetting. While creating a web presence is key, relationship building will never fail you. Here is a fresh perspective that will get you thinking.

Check it out http://www.bizjournals.com/extraedge/consultants/succeeding_today/2009/08/03/column560.html?market=portland

Your Personal Brand can be a Calling Card

The term "personal brand" has been thrown around by business professionals for years. With the recent explosion in networking and social media marketing, this whole idea of creating a "personal brand" has taken on a new meaning. Whether it is a logo, or simply your name, branding is about communicating what you and your company stands for to the public. You never know when a simple blog post could turn into a future business opportunity.

Read more @ http://www.nj.com/business/index.ssf/2009/07/your_personal_brand_can_be_a_c.html