Digital media is completely changing the way companies respond to their consumer. Obama's campaign manager, David Plouffe was regarded for his "imaginative use" of social media and as a key player when it came to producing the first "You-Tube era President". While this explosion of digital information has left some confused and overwhelmed, it appears that the sky is the limit when it comes to discovering new ways to market your brand. Your mission: harness the beast that is social media and never, never underestimate the power of cyberspace.
Check it out at http://www.mad.co.uk/Main/Home/Articlex/900a9802919e47cdaa7d7f6427be0c21/Era-of-digital-information-redefining-brand-identity.html
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