Reverse Your Fortune With Sound Marketing

When you know your market, your product will sell itself.

Too many people are concerned with finding something innovative that they can sell to their customers. In reality, you should begin with finding an target audience and discovering what they WANT to buy. With a strong marketing plan, you can turn your business around regardless of any economic strife.

For more information please visit http://www.msnbc.msn.com/id/32206855/ns/business-small_business/

SEO and Web Design: Why Now is the Time to Invest

Even with the tough economic times, the web design industry continues to push forward. The Internet has now become a part of everyone's day. People access it to check the news, search an idea on Google, or simply to connect with friends. To ensure that your company has the most visibility, a strong website design and SEO strategy are crucial.

For more information please visit http://www.officialwire.com/main.php?action=posted_news&rid=12311&catid=409

Better Website Design: Love at First Site

Your website should be a reflection of what you and your company represents. A user-friendly, informative website is the first impression that potential clients have of your company. What makes a design successful?

1. Fit for purpose
2. Accessibility

For more tips check out http://www.watoday.com.au/technology/biz-tech/better-design-produces-love-at-first-site-20090728-dzfi.html

Can You Join Too Many Networks?

Social Media Marketing? Check. But which networks should you join? Many people have spread out their personal brands on too many networks and are unable to manage their existence effectively. Here are some methods to help you choose which social networks are worth your while.

Check it out at http://mashable.com/2008/12/16/choosing-social-networks/

Take Control of Your Google Search Results

Google can be your best friend or your worst enemy. When someone Google's your name, the results can be very telling about who you are and what you do. Essentially, the Google results are your resume. Here are some tips on how to manipulate your search results and increase your web presence.

Visit http://mashable.com/2009/02/19/control-google-search-results/

How To: Build Your Personal Brand on LinkedIn

In the corporate world, having a LinkedIn page is a must. However, for all of us non-techies out there, how do you best customize your page to reflect a personal brand? Taking advantage of this public forum can help you learn and further your career in no time at all.

Find out how at http://mashable.com/2009/07/27/linkedin-personal-brand/

Making Time for Social Media Marketing

Social media marketing, made simple, should only take you up to one hour per day. Many business professionals claim that social media marketing is too time consuming. The key: prioritizing. Social media has now been established as the most up to date tool to directly connect your company with your consumer. If done well, social media marketing can boost your companies success and only take you a short amount of time. Here are some tips and tricks to keeping social media marketing simple.

Please visit http://www.examiner.com/x-13398-Salt-Lake-City-Social-Media-Examiner~y2009m7d28-Social-Media-Marketing-in-an-Hour-a-Day

10 Ways to Jump Start Your Social Media Thinking

It seems as if there are thousands of articles out there advising you how to effectively incorporate social media into your marketing plan. In reality, what is the next step after you've created a Twitter, Facebook, and a blog? Here are 10 way to jump start your social media thinking and take your company's presence to the next level.

Please visit http://www.socialmediaexplorer.com/2009/07/22/10-ways-to-jump-start-your-social-media-thinking/

Asterisk Creative

Asterisk Creative is a creative services company that uses graphic design, illustration, and new media technology to custom design strategies and products for corporate communication needs. Asterisk Creative manages productions involving multimedia web site design, print design, logos, corporate identity systems, illustration, brand marketing, production coordination, and a vast array of related services.

5 Reasons to Jump on the Facebook Bandwagon

In the past two to three years, the marketing world has brought on an all out social media frenzy. If your company does not have atleast a Facebook or a Twitter, "everyone" is convinced that the world is ending. But really, is social media marketing all that its cracked up to be? Here are 5 reasons to convince you that it is.

Check it out at http://www.isedb.com/db/articles/2099/1/5-Reasons-to-Jump-on-the-Facebook-Marketing-Bandwagon/Page1.html

So What?

The most important marketing question: "So What?"

Today, it seems like all marketing techniques are the same. A representative lists off the product facts followed by a short shpeal on their "unmatched reliability" and finally, wraps up with a dramatic customer satisfaction story. But in all honesty, "So what?". What differentiates YOU from the company next door?

Find out more at http://search.sys-con.com/node/1038433

SEO Strategy: Your Website needs one

"As much as 90% of purchases begin with a keyword search."

What good is a website if no one can find it? Having a thorough review of your content is crucial if you want your website to be search engine friendly. The key: thinking about what your consumer will search, not what YOU want them to search.

Get more tips and tricks at http://www.examiner.com/x-16921-Newark-Internet-Business-Examiner~y2009m7d14-Your-SEO-strategy-should-begin-with-a-thorough-review-of-your-Web-site

Branding with Twitter to help your company

All this talk about Twitter and social media marketing can get overwhelming. Twitter has millions of users but how do you customize your Twitter profile to better connect with your consumer? The worst feeling is possessing the means to succeed but simply not knowing how to utilize them to the best of your ability.

Visit http://www.examiner.com/x-14460-DC-Social-Media-Examiner~y2009m7d9-How-to-brand-your-Twitter-profile-for-your-company to find out how.

Era of Digital Information

Digital media is completely changing the way companies respond to their consumer. Obama's campaign manager, David Plouffe was regarded for his "imaginative use" of social media and as a key player when it came to producing the first "You-Tube era President". While this explosion of digital information has left some confused and overwhelmed, it appears that the sky is the limit when it comes to discovering new ways to market your brand. Your mission: harness the beast that is social media and never, never underestimate the power of cyberspace.

Check it out at http://www.mad.co.uk/Main/Home/Articlex/900a9802919e47cdaa7d7f6427be0c21/Era-of-digital-information-redefining-brand-identity.html

The Art of Branding

Its more than just the logo.

Today brands are meant to embody everything that is your company. True success is when someone can recognize a brand even when the name is taken away. Companies like Apple, Nike, and McDonald's have mastered the art of branding recognition - who could forget the infamous "swoosh"? The Asterisk Creative team brainstorms to give you the the most optimal brand recognition through use of social media marketing, keyword rich content, and SEO strategies. If you want to reach your highest potential, no aspect of your company can be overlooked.

Discover how you can improve your brand recognition.
Visit http://www.smh.com.au/small-business/brand-recognition-20090619-cogw.html

20 Reasons to use Social Media Marketing

Today the importance of a TV commercial or newspaper ad is dwarfed in comparison to that of social media marketing. If I had a dime for every time I heard, "Follow us on Twitter!" in the past 12 months I would be rich. While interactive media powerhouses like Facebook and Twitter may seem like a fad or downright annoying, in reality they are excellent resources to communicate your brand to the consumer. They are efficient, low-cost, and easy to manage. At Asterisk Creative we stress the importance of using media resources like these. The more your company is mentioned, the more potential clients you reach.

Still not convinced? Here are 20 reasons that will change your mind.
Visit http://www.examiner.com/x-8160-San-Diego-Social-Media-Marketing-Examiner~y2009m6d25-The-Top-20-Business-Reasons-To-Use-Social-Media-Marketing

Getting your Brand out there in the "Twittisphere"

Twitter has become all the rage recently when it comes to social media marketing. But lets be honest, there are millions of people tweeting everyday - how do you get the right people to follow your brand and remain dedicated? The key is syndication. When you syndicate your content you'll get Twitter followers who want your information, knowledge, know how, style, and sense of humor. At Asterisk Creative we have a huge respect for not only the power of social media marketing but also those who can utilize it to the best of their ability.

Check it out at http://www.examiner.com/x-977-SF-Marketing--PR-Examiner~y2009m7d4-Grow-Your-Twitter-Following-Free-branding--promotion-on-Twitter