The term "personal brand" has been thrown around by business professionals for years. With the recent explosion in networking and social media marketing, this whole idea of creating a "personal brand" has taken on a new meaning. Whether it is a logo, or simply your name, branding is about communicating what you and your company stands for to the public. You never know when a simple blog post could turn into a future business opportunity.
Read more @ http://www.nj.com/business/index.ssf/2009/07/your_personal_brand_can_be_a_c.html
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