Color is more than meets the eye. Color evokes strong emotions and reactions. This is important to understand when designing a logo, website, or marketing materials. The colors you choose sends a message to your buyer. The proper use of color is vital to create a positive image among your target audience.
For example, red stimulates appetite. Think of the impact the McDonald's logo has had for decades. Red, however, is not a color to use in the financial sector because it creates fear not trust. On the other hand, blue it is one of the least appetizing and one of the favorites for most people.
Our team at Asterisk Creative uses color theory to when designing. We understand the complexity of the decisions buyers make. We work with our clients to create a brand strategy and materials that will deliver the right message to their buyers to create RESULTS.
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