So just came across this post on twitter - http://www.ploked.com/social-media/social-media-is-it-a-fad.html, and it got me to thinking. Is social media a fad? I think not. It’s a new wave of communication that has yet to used to its fullest potential. We have just scratched the surface on how social media can be used, not only from a communications standpoint, but also from a marketing perspective as well. Brands can instantaneously engage with their end users via social media and this communication can give them insight into how to better meet the needs of those consumers. Brands can learn how consumers react to their products and services and even gauge what marketing campaigns are most effective based on consumer response. Brands like Domino’s and Comcast have used twitter to manage their “damage control.”
If you have considered dabbling in social media and don’t know where to start, or would like to explore how it can positively (and inexpensively) boost your marketing and SEO efforts, give Asterisk Creative a call. We can help you navigate the wild world of social media.
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